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Blog

Blog

Blog

Increase Productivity in your hair salon

Thursday, October 15, 2015

Increase Productivity in your hair salon


Motivated staff increases productivity! 

Do you know that you can use your Salon Software to help motivate your staff and increase productivity in the salon? 

Through your software, you can view or print your employees’ activities and see what areas they are doing well in and what areas need improving. 

By sitting down with your team and running through the report, you are able to talk about what can be done (by all staff) to improve performance within the salon. It’s important to ask for their ideas and feedback also. By all sitting down and talking openly about ways to improve salon productivity, you are essentially doing a team building exercise! The purpose of the report is to identify room for improvement, not to target poor performance. 

Through the Salon Software reporting you can view things including how many walk in clients an employee is taking, how much they are making on services and/or retail products, what services they spend more time performing and the total amount of sales they are making per week. 

So get your team involved, set some goals and get motivated together. 

This is a great article from StartUp Bros which talks about staff motivation. Click here.


Take advantage of Auto Marketing

Thursday, August 20, 2015

Take advantage of Auto Marketing

Are you taking advantage of Automated Marketing?

By setting up automated marketing, you are effectively promoting your salon without lifting a finger. Once you setup the messages in the system, your Bright Orange software takes care of the rest.

You can concentrate on what you do best while Bright Orange keeps in contact with your valuable clients.

Listed below are our 3 options for automated marketing.

Birthdays – Never forget a birthday again. Send a personalised message on or before the client’s birthday. Simply choose how many days in advance you would like the message to be sent, create your template and our salon software will take care of the rest.

Non-Returned Clients – Simply select how many days since the client’s last visit and Bright Orange will send out your choice of promotion to the client. 

First Visits – Keep in touch with your new clients by sending a message to thank them for visiting the salon. Or maybe a message to rate their visit to the salon. We find most clients are more honest when replying by text, so this tool allows you to grow your business and understand the reasons why customers may or may not return to the Salon

Bright Orange Salon Software also has a 2 way SMS feature which is an essential tool to help you keep on top of appointments and cancellations. Find out more here.


Are you looking for Salon Software?

Monday, June 22, 2015

Are you looking for Salon Software?

Questions to ask before buying your new Software. 

Before choosing your Salon Software we highly recommend that you ask the following questions and check the terms and conditions of all products you are comparing.  We have found that some software companies have it included in their T&Cs that, upon cancellation, they may permanently delete all content and data. 

1. What happens to my information and data if the software company ceases operation? 

2. Am I able to have a copy of my entire database any time I’d like it? And is there a cost? 

3. What happens if the Internet is not on or drops out? 

4. What happens to my information/database if I decide to cancel the agreement or change to another software provider? 

5. If the database has a password, am I able to have the password so that we can access the data? 

6. Is there any type of encryption that would stop me from being able to access the data without your software? 

7. Does the software company have access to my data?  

We don’t like hearing that salon owners are refused access to their own database or that a 3rd party has access to it. As a Salon owner, we believe you should have full control over your valuable database. Some software companies only allow you to export part of your data but at Bright Orange we make sure you have access to all your informaiton including clients contact details, product and purchase history, services and appointments.

Don’t hand over your goodwill and valuable information - it could cost you thousands. 

What most people don’t understand is that all of the data is linked. Client information is linked to a service, a product, past and future appointments, number of visits and marketing criteria. So when you only export client contact details you may lose all of the other information that is linked. With Bright Orange your database is installed on your computer so you have access anytime you need it - we cannot access the data without your permission. If Bright Orange Salon Software is not right for your salon then you should be able to take your data and information to another software company and have them convert it, just as we convert theirs to Bright Orange. You also have the option to back up your database to the cloud using our service or simply backup to a USB flash drive or external hard drive.

One last thing to consider: Is there a guarantee of satisfaction with their software? With Bright Orange Salon Software, if you decide you’re not happy with our software you can give 30 days notice via email. And you have complete control over your valuable data as it’s stored on your own hard drive.

Download as PDF


Loyalty Points

Monday, June 22, 2015

Loyalty Points

Do you use Customer Loyalty Points in your Salon?

Loyalty Points are a great way to encourage clients to return to the Salon and create return business.

Clients accumulate loyalty points based on dollars spent then redeemed on your choice of products or services.

You have complete control over which services or products the points can be allocated to.

Loyalty Points can also be offered in marketing campaigns. For example, if you have a particular day in the Salon which is quieter than others, you might like to offer bonus points to clients who make appointments on that day. There are lots of promotions you can offer using Loyalty Points and keep your clients returning to your Salon!

 


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